The selection process will be conducted by Telefilm Canada and may take into account, among other things, recommendations made by experts Tania De Montaigne and Frédéric Pittoors, as well as by the Canada Media Fund and the Canadian Trade Commissioner Service.

Moreover, decision-making will take into consideration Telefilm Canada's objective to foster a diversity of voices in the audiovisual industry. As such, Telefilm Canada may prioritize applications from certain regions of Canada or applications made by applicants where the company and/or its related parties are majority owned and controlled by persons identifying themselves as members of the following under-represented groups: Indigenous peoples, official language minority communities, women, LGBTQ2+, racialized communities and persons with disabilities.